Email Marketing Tips for Your Online Business
April 8th, 2011 
Posted in The success of your email marketing campaign is often based on a set of complex factors. Let’s take a look at some of these factors.
1. Your list. Certainly one of the most important aspects of any email marketing campaign is your list. Are your names recent? Have they agreed to be sent e-mails? Have they shown an interest in products or services similar to your own?
2. Your subject line. Getting someone to open your message is very important to any email marketing campaign. The best way to determine what subject line works best is to break your emails into three random yet equal groups. Measure the response to each email and use the highest producing one as your control. In follow up emails, try to beat the response rate of your control email.
3. Your sender information. What information appears on the sender line of your email? Will they recognize it? Often times, emails are deleted without ever being opened due to an indiscernible sender name. Your sender name should be brief and easily understood.
4. Make sure your unsubscribe method is in place and working. The CAN-SPAM act of 2003 requires that all email messages contain clear directions on how to opt-out from subsequent mailings. Provide an unsubscribe mechanism that allows those receiving your email to send you an email that indicates their desire to opt-out from receiving further emails from you or your business. If recipients no longer want to hear from you, it’s in your best interest to remove them from your list.
5. Have your call to action in several places. Many readers are “scanners”. They scan the e-mail from top to bottom and then back up the e-mail, so it is important to have your call to action(link to where you want them to go) in different places in your e-mail.
No matter what your involvement with email marketing happens to be, it is essential that you test,test, test! After each email campaign document the specific date, time, list, subject line, and content used to produce your results. Refer back to your documentation prior to your next campaign. Email doesn’t have to be a complex form of marketing.
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