Teleseminars are used for answering questions, training, selling, building your list, creating a product and much more. They can be planned, scheduled, and conducted within a short period of time depending on a few factors.
Of course, if you want to make money doing teleseminars, it is easier if you already have a list of potential buyers. But, if you have a good product and the right marketing approach, there are still ways to gain access to your target market, though it will just take a bit more time and training in order to accomplish the same result. If you want the success badly enough then you need to be willing to do the work that is necessary. It isn’t a “get rich quick” scheme, so if you’re looking for something that will make you a millionaire overnight, this is not what you want to do. This business requires time, effort, and patience.
A Teleseminar provides the means for getting the information to a larger target audience in a shorter amount of time and at a lower cost than person-to-person contact. That doesn’t mean you should discard the use of person-to-person marketing concepts, but when trying to set up your customer base, you want to reach the greatest number of people in the shortest time and at the lowest cost. Person-to-person marketing has been done for many years, and still works better than telephone contact, but when starting a Teleseminar business, you may not have the financial means to rent a place to hold your meeting or to travel in order to make contact with your prospects. In that respect, Teleseminars can be more cost effective.
It’s important to keep in mind that in order to make money with a Teleseminar, you must have a marketing plan. Treat it as you would any other business venture, because that’s exactly what it is. Even though you may be using it to promote another business, it must be treated as an entity in and of itself. After all, you wouldn’t open a business without developing a plan for bringing in customers, so you shouldn’t do it with your Teleseminar, either.
4 Specific areas of a marketing plan
The first step in creating a marketing plan is to address four specific areas:
1. Target audience – those who will be interested in your product or service
2. Your personal objectives – what you expect to gain from the venture
3. Your market competition – others who are offering the same or similar product or service
4. Your available budget – how much cash you have available to invest in a marketing plan for this particular project
If you want to make money with a Teleseminar then you need to have a salable concept that you wish to present to a target audience and a marketing plan for presenting it to those people.