What is a Blog?

What is a blog?   While at a breakfast meeting last week someone asked me that question.  My immediate thought was “It’s a place to stay in contact with your readers.”  We were not able to finish our conversation about a blog so a decision was made to write a multi-part series on blogs.

Your blog is the place(website) where you write what you are willing to share with your readers.  So what is the purpose of having a blog?  Here are some of the common reasons:

1. You can share some of your expertise(good content)in your niche(business,hobby).  This helps build your credibility. You want the reader to feel like they learned something in your post(article).  They value their time so make your article worth their stay on your website.

2. If you want to have an interactive website then have a comment section after a blog post. It is a great way to connect with your readers.  They can express their opinions about your blog, add additonal information and can ask questions about the content.  This is excellent for customer “feedback”.   If you do decide to have a comment section on your blog then make sure you have a spam filter.

3. Some people like to share their personal lives with the world so they have a personal blog or diary.  This form of blog was the first one online.

As you can see a blog can be very powerful because you can connect with your visitors and receive feedback.  So, what is the purpose of a blog to you?

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